HP Files for HP Touchpad Trademark

Almost lost amidst the flurry of HP WebOS tablet leaks and info revealed over the past two days is an HP trademark filing for "HP Touchpad", including, but not limited to, an application for "tablet computers".

PIC readers will likely remember that one of the first actions taken by HP in the immediate aftermath of last year's acquisition of Palm was a July 7th filing of the "PalmPad" trademark. It is entirely possible that in the half-year since that filing, the powers that be at HP have decided that too much negative brand equity is denoted by the "Palm" moniker and it should be gradually phased out.



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