BBC on HP’s Desire to be Cool
The BBC has just posted a new article entitled "Can Leo Apotheker make Hewlett Packard a cool company?" that discusses surprising amount of new tidbits about the company's plans for WebOS and the Palm branding.
First off, while he does not make a definitive statement to this effect in the interview, he does hint that the Palm and its related sub-brands (Pre, Treo etc) are headed for extinction. According to the BBC article, the "new product line announced in February will be HP-branded and carry a "new name".
HP's big February 9th WebOS event in San Francisco will be followed by an additional undisclosed "unveiling" on March 14th, something that in Apotheker's words is a "vision of what HP is capable of in the future...the starting point". He goes on to discuss the company's many pieces and areas of expertise, ranging from hardware to software to consumer and enterprise offerings.
